![]() ![]() Last year, officials urged parents to monitor their children's consumption of energy drinks during exam periods. "There is no taurine, no amino acids, no vitamin B complex - there is only caffeine and guarana extract." Guarana extract is a small, caffeine rich bean used in many energy drinks.Įnergy drinks have also been the subject of controversy in the Emirates. "We should usually avoid drinking a lot of caffeine because it's already a diuretic so people think they're drinking fluids but the reality is that it will make you lose more water from your body."ĭespite all that, Ms Jenssens says Pure Cofain is "a different kind of drink" because it contains "all-natural active ingredients". "Caffeine is not bad but usually we should limit it to avoid rapid heartbeats," she said. People with liver cirrhosis, heart problems, high blood pressure, chronic anxiety or who are on medication are advised not to consume it without consulting a doctor.Īccording to Dr Hala Abu Taha, a nutritionist at Dubai-based Right Bite, the drink contains an unhealthy amount of caffeine. It also says that it is unsuitable for pregnant or breastfeeding women, diabetics and children. The makers of Pure Cofain emphasise that a warning on the can says that it can cause nervousness and sleep disturbance. They consume an average of 3.5kgs of coffee each a year, almost double that elsewhere. High-caffeine energy drinks have been the subject to a rising number of conflicting health studies.Īccording to a report by the Specialty Coffee Association of America last year, UAE residents drink more coffee those in any other part of the Middle East. "We are also working on an extensive menu for alcoholic and non-alcoholic cocktails with different kinds of flavours," Ms Janssens said. It can also be ordered online for home delivery. Having secured a Dubai distributor, the drink should soon be available around the region, through hotels, coffee shops and nightclubs. ![]() "It is made of coffee extracts which consist of five different coffee beans, including Coffea arabica and robusta," Ms Janssens said. It also bears a warning in German about the high caffeine content. ![]() Made in Austria, Pure Cofain is sold in a tall black can with red and white type proclaiming the number 699 - the milligrams of caffeine in a litre of the drink. The drink was among the products on show at this week's Gulfood event in Dubai.Īnnick Janssens, Pure Cofain's marketing director, boasted that the beverage offered increased alertness within two minutes of drinking it, sustained for four hours. With an alarming 175mg of caffeine per 250ml can - equivalent to three cups of strong coffee - Pure Cofain has among the highest caffeine content of any energy drink found in Europe, including Power Horse and Red Bull, which both contain 80mg per 250ml. DUBAI // An energy drink with more than twice as much caffeine as Red Bull will be hitting the UAE market soon. ![]()
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